Advertising and media law

Professor Ruffolo has long-standing experience with regard to advertising and media law, as he has been one of the pioneers in dealing with these topics in our country. Besides having being one of the first scholars studying the issues of product placement and having authored various publications in the field, including the first commentary to the Italian “Code of Self-regulation in Advertising”, he assists on a regular basis several businesses before the  represents numerous clients bringing and discussing cases before the “Giurì” of Self-regulation in Advertising.

The Firm provides assistance to a wide range of businesses operating in various industries, as well as to advertising agencies, advising its clients on advertising campaigns and claims promoting any kind of product through extremely diverse means (the internet, the press, television, etc.) and on the labeling of products and product placement. The Firm advises businesses in the management of contests and in the negotiation and drafting of advertising and sponsorship contracts.

A dedicated team of experts assists the Firm’s clients in the context of litigation concerning advertising, before courts and the “Giurì” of Self-regulation in Advertising, as well as before the Italian Competition Authority (AGCM) and other administrative authorities.

The Firm advises and assists, in and out of court, its clients, both businesses (newspapers, media corporations, etc.) and individuals, in the field of media law, dealing with any kind of issues related to offenses via the press, damage compensation for libel, freedom of the press and liability of journalists and editors.

The Firm provides legal assistance to major Technology, Media & Telecommunication (TMT) companies and to corporations in the field of electronic communications, specifically with regard to regulatory and compliance issues in the telecommunication industry, B2B and B2C contractual relations and antitrust issues. Furthermore, a dedicated team of lawyers assists clients in all related litigation, both civil and administrative, as well as before the Italian competent administrative authority (AGCOM).